A year has gone by and we are almost ready for 2014. This is a time most of us normally reflect on what we did this year, what our learnings are and how we could do better in the coming year. This is a time of the year to lay out audacious plans, some of which won’t work but we will be happy we tried.
At Mindfire, this year had been quite eventful. While we were busy building software for our clients, the confidence and faith clients like you showered on us, helped us get recognized globally in the industry as Deloitte Fast 50 India, D&B Fastest Growing SME, Red Herring Top 100 Asia, SiliconIndia Top 25 Testing Companies and Zinnov Breakout Zone winner.
We had a lot of activities happening within as well – About 200+ seminars were hosted by Mindfireans for Mindfireans and we all loved to share and learn together. We also reach the 100% certified developers mark this year. Currently the average number of certifications held per person at Mindfire is about 1.2. We organised conferences for our people, celebrated our 14th Annual day with lots of joy and fun. We tried to contribute in our own small way to the cyclone-hit areas of Orissa, we tried to manage blood for the needy and tried to help everyone as much as we could. We had numerous clients visiting our development centers, number of projects successfully delivered, uncountable number of team outings and parties and yet always managed to deliver perfectly before the scheduled timeline.
In the last 12 months, we moved to a new development facility and augmented our delivery capacity and grew over 40%. We worked with clients across the world, in more than 15 countries, in niche technologies, niche applications and latest frameworks and ensured that we always kept on learning.
We were also regular in updating you about the developments at Mindfire when they happened via our monthly newsletter and will continue to do so unless of course you find our emails intrusive, in which case we will beg an apology and promptly stop. If you would like to subscribe to our newsletter – please visit our homepage http://www.mindfiresolutions.com and signup for our newsletter at the bottom right of the page. We never spam.
If you have a software development plan for the coming year, we would love to fit in there. And if you do not have concrete plans for 2014 just yet and you are still thinking of possibilities – Web or Mobile or Desktop or Enterprise or End-to-End solutions – you are most welcome to talk to us – We will make time for you!
As the year draws to a close, we, like you, are also back to the drawing board where we are discussing what will make our relationship with you stronger. If you could take a moment out and send me a quick response on how you think we could do better, please email me at email@example.com. Your email would be a lot appreciated.
Wish you Happy holidays & Merry Christmas.
Mindfire Solutions, global IT Services provider to Small & Medium businesses worldwide, has won Fastest Growing SME Award by Dun & Bradstreet, world’s leading provider of global business information, at D&B SME Awards 2013 in Mumbai.
Mumbai, November 26, 2013: Dun & Bradstreet, the world’s leading provider of global business information, knowledge and insight announced Mindfire Solutions as the ‘Fastest Growing SME’ at the D&B SME Awards 2013, held in Mumbai. The awards felicitated 21 of India’s leading Small and Medium Enterprises of India for their significant achievement and contribution over the years. The occasion also marked the launch of Dun & Bradstreet’s premier publication, Leading SMEs of India 2013 by Chief Guest, Dr. H P Kumar, Chairman & Managing Director, National Small Industries Corporation.
Speaking at the awards, Mr. Kaushal Sampat, President & CEO – India, Dun & Bradstreet said, “The Indian SME sector has grown rapidly in the last decade. SMEs have made a very significant contribution to the overall economy resulting in a marked impact on GDP. To be recognized as the Fastest Growing SME in India is an impressive achievement. Congratulations to Mindfire Solutions for their exemplary growth.”
“Our analysis in the third edition of our publication ‘Leading SMEs of India, 2013’ revealed that the small enterprises outperformed micro and medium enterprises in terms of aggregate total income, net profit, margins and export growth. Aggregate income of small enterprises grew by 13% in FY 13 y-o-y compared with 8.7% for medium enterprises for the same period. Small enterprises also witnessed a sharp increase in their aggregate net profit, from 3% in FY 12 to 12.5% in FY 13.They also managed to retain their margins at approximately 8% for FY 13, the same as in FY 12 and showed a 27% export growth in FY 13 y-o-y as compared to 21% export growth of medium enterprises for the same period. So, despite the challenging conditions, the SME sector has been enormously resilient.” he added.
Speaking at the awards ceremony, Mr. Soumya Mishra, Chief Operating Officer, Mindfire Solutions said, “At Mindfire, it has been our constant focus to be respected by our people, our clients and the entire IT community. It is heartening to see our efforts in the direction of delighting our clients are being recognized. We are glad to be named ‘Fastest Growing SME’ but this is only because of the trust and faith our clients have entrusted upon us.”
“Global business landscape is undergoing a metamorphosis and we are glad that it is increasingly enabling SMEs. We would continue to delight our clients in serving their agile software development needs in all technology platforms, predominantly mobile, web, social media, analytics and testing”, he added.
Winning the D&B Fastest SME Award 2013 India lays the foundation for Mindfire’s next level of growth. This reaffirms Mindfire’s commitment to quality and customer delight and also acknowledges the organization’s efforts in aligning its internal systems and processes to suit the business operations of small and medium businesses worldwide.
About Mindfire Solutions:
“Mindfire Solutions” is amongst the leading providers of Software & IT services encompassing development and delivery of complex projects for enhancing business growth of its customers. Mindfire has added value to more than 250 clients in US, Europe, Africa, Australia and Asia in the 14+ years of its operations. The company has over 650+ people, spread across 3 Advanced Development Centers (ADCs) in India which are equipped with ultra-modern facilities, and where Mindfireans strive round the clock for achieving customer delight. For more information on Mindfire Solutions, please visit Mindfire Solutions.
About ‘D&B SME Awards 2013’
The ‘D&B SME Awards 2013’ are a tribute to the leading small and medium enterprises for their significant achievement and notable performance over the years. A total of 21 awards are decided across 6 sectors namely chemicals & pharmaceutical, food processing, logistics, textiles, engineering goods and IT &ITeS. D&B used a proprietary model to shortlist the nominations based on various qualitative and quantitative parameters. Based on computation of composite scores, the award winners were decided by a Jury comprising of industry experts and eminent professionals from relevant industry.
Sr. Marketing Manager
I was doing a Google search today for “SharePoint development companies in India” and could see over 900 search engine results. That’s huge! As a normal user of search, if I were my client, I would be looking at the top 20 or max 40 results and then start my filtering process. I would evaluate a few things and then finalize upon a vendor. As I step out of myself, I see a lot of things are flawed in my approach. And I am sure a hundred others like me would be making these mistakes while using Google search to select vendors.
Buried prejudice and biases are surprisingly influential to all the decisions we make, affecting our emotions and consequently actions. And there are times when not recognizing this influence on your choices and decisions can do more harm than good. Let us understand what biases you when you are searching for anything, vendors, partners, options to shop online and so on.
Top Result Bias: Everyone loves being at the top. Everyone loves talking to them who are at the top. Just being at the top of search results does not necessarily mean being the best vendor who suits your needs totally. However normally there is a ‘top bias’ which affects you as you go from page-1 to page-2 and more in search results. You tend to look at page-1 guys more keenly and then take a quick glance at page-2 and still reducing attention on companies further down. Give it a brutal pause. Let’s understand why – You might be looking for a design agency or a software development firm or a chartered accountant. Expecting the best CA to be on the top of search means you expect him to do search engine optimization to be the best in that area. Expecting the best design agency to be on top means you want him to have solid expertise in digital marketing too. But seriously, are you looking for marketing experts or you are looking for good software developers, designers and accountants?
How to remove the bias: Once you do a search, copy 5 pages of search results to an excel sheet and remove everything other than the website address. Sort up that list in ascending or descending order alphabetically and then go one by one. Poof! Bias gone. (You might say why do I pick “top” 5 pages then – You may not if you have all the time in the world to evaluate more.)
Awesome Design Bias: If you are looking for a designer, definitely you should evaluate him on the design. However if you are looking for a content writer or a software development house or something else where design is not the core-expertise needed – for example – you have auto-claim adjudication module in mainframes which need to be written – How does it matter if the website does not have a 2.0 design? (You might justify yourself that a web 2.0 design means the company is doing well but I would rather test the capability of the developers rather than live on hunches!)
How to remove the bias: Not most people are design savvy and on top of it – ‘design’ or rather lets call it ‘aesthetic sense’ is subjective. A thin blood-red line on a matte-finish black background header might appeal to you while it may not appeal to a thousand others. If you are evaluating the vendor for his software development skills on the web platform, it makes total sense to validate his website for CSS, HTML issues and to see if he is able to use AJAX/jQuery well. For all you know, the team that is involved in client work may not be the one which is maintaining the vendor’s website! Remove the bias and speak to the development team and judge them by the work they actually have done.
Then there are other biases – Response bias, Communication Skills bias and so on where you as the client feel that if the sales person is good means the development team is good too. Or if the sales person in touch with you can communicate effectively with you means the team can do that as well. Wrong. It is always advisable to take up a short risk free trial and work with the actual developers (if you have a long project which needs a relationship over a long period of time). This will ensure you get to know what you will get.
Are you still struggling with software vendor selection? Take a Risk Free Trial with Mindfire to know what you have been missing out. Contact me at firstname.lastname@example.org
Mindfire Solutions, global IT Services provider to Small & Medium businesses worldwide, has won Technology Fast 50 India 2013 Award by Deloitte, a renowned global company which provides audit, consulting, financial advisory, risk management, and tax services to selected clients across the world.
Bengaluru (October 18, 2013) – Mindfire Solutions today announced that it is ranked on the Deloitte Technology Fast 50 India 2013 organised by Deloitte Touche Tohmatsu India Private Limited, a ranking of the 50 fastest growing technology companies in India. Rankings are based on percentage revenue growth over three years. Mindfire Solutions grew at 114 percent during this period.
Now in its ninth year, the Deloitte Technology Fast 50 awards are among India’s longest standing technology award contests and have become a highlight in the annual calendar for technology companies. The awards recognize and honor business growth, originality and entrepreneurial spirit. Technology industry executives, investors, and strategists have valued Technology Fast 50 award as an instrument for discovering the most promising technology organizations.
“The Deloitte Technology Fast 50 program measures revenue growth over three years, and to be recognised as one of the 50 fastest growing technology companies in India requires a sustained growth performance over the evaluation period, which is an impressive achievement,” said Rajiv Sundar, Senior Director, Deloitte in India. Congratulations to Mindfire Solutions for their remarkable growth.”
Mindfire’s CEO, Chinmoy Panda, credits usage of technology innovation and continued investment into people with the company’s 114% revenue growth over the past three years. He said, “Making it to the Deloitte Technology Fast 50 India is a matter of immense pride and joy for us – it is recognition of our strengths & capabilities. The award is a validation of our investment & commitment towards technology aided innovation & serving SMBs worldwide. The shifting global business landscape is increasingly enabling SMBs and we are perfectly positioned to serve their agile software development needs in all technology platforms, predominantly mobile, web, social media, analytics and testing”.
Inclusion in Deloitte Technology Fast 50 India 2013 lays the foundation for Mindfire’s next level of growth. This definitely reaffirms Mindfire Solutions’ commitment to quality and customer delight and also acknowledges Mindfire’s efforts in aligning its internal systems and processes to suit the business operations of small and medium businesses.
About Mindfire Solutions:
“Mindfire Solutions” is amongst the leading providers of Software & IT services encompassing development and delivery of complex projects for enhancing business growth of its customers. Mindfire has added value to more than 250 clients in US, Europe, Africa, Australia and Asia in the 13 years of its operations. The company has over 700 people, spread across 3 Advanced Development Centers (ADCs) in India which are equipped with ultra-modern facilities, and where Mindfireans strive round the clock for achieving customer delight. For more information on Mindfire Solutions, please visit Mindfire Solutions.
“Deloitte” is the brand under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management, and tax services to selected clients. These firms are members of Deloitte Touche Tohmatsu Limited (DTTL), a UK private company limited by guarantee. Each member firm provides services in a particular geographic area and is subject to the laws and professional regulations of the particular country or countries in which it operates. DTTL does not itself provide services to clients. DTTL and each DTTL member firm are separate and distinct legal entities, which cannot obligate each other. DTTL and each DTTL member firm are liable only for their own acts or omissions and not those of each other. Each DTTL member firm is structured differently in accordance with national laws, regulations, customary practice, and other factors, and may secure the provision of professional services in its territory through subsidiaries, affiliates, and/or other entities.
In India, Deloitte offers a range of Assurance, Enterprise risk, Tax, Consulting and Financial advisory services across thirteen cities.
Deloitte focuses on clients and takes pride in its ability to provide quality services – whether they are an owner-managed business or a large multinational corporation. Deloitte is a multi-skilled, multi-disciplined firm, offering clients a wide range of industry-focused business solutions.
It recruits the brightest and the best – whatever their specialization and combines the dynamism and fluid-thinking of the young graduate, with the business knowledge and insight of the seasoned executive. Investing in its people means that clients get world-class expertise to solve their complex business problems.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.
Sr. Marketing Manager
When organizations invest in learning for its people or when they do invest for encouraging people for technical training, seminars and certifications, you can shrug it off saying everyone does that! When they provide industry library memberships giving you access to hundreds and thousands of technical journals and whitepapers online, the cold shrugs would reduce a bit. When they send you to conferences and that too international ones where best brains from around the world meet, brainstorm and share the future course of the technology you are working in, I am sure the shrugs of the shoulder would reduce still further.
You have a flexi-time culture at work where you can come in at anytime and leave at anytime responsibly. This gives you the flexibility to do your chores and yet keep the clients delighted. You have an open-seating layout where you are not searching for conference rooms for a discussion but your team quickly huddles up around you to discuss on issues and fix them with an agility, much to the envy of others. You have mobile work stations – or rather .. work is not stationary. Your workplaces keep shifting because entire organisation is on laptops. You carry them home when you like and work from home.
You already have an Open culture for Social networking, community participation, sharing and collaboration. Unlike many other organisations where access to the social networking sites are blocked, you have ready access to forums and blogs to look for solutions and even to help out. The culture helps you breathe and helps you breathe life into technical problems outside the organisation. Not only does the organisation allow this, it actually supports and encourages you for this. You are awarded because you share knowledge. In form of technical tips, technical articles, forum participation and more.
You have access to share information on the organisation’s corporate blog. Usually in companies, the corporate blog is reserved for the top honchos of the organisation or industry stalwarts. Here you are encouraged to voice your thoughts on the blog itself, thereby boosting your online visibility overnight to customers of the organisation. You are encouraged to create personal technical blogs and there are teams who help you out in this endeavor of marketing it online. The organisation supports your thoughts and dreams and helps them come true.
Organisation does not stop thinking. It keeps on thinking what next can be done to empower its people. And that is when it realizes how intricately attached are we with the online world. We say Happy Bday online, we wish people on their anniversaries, like their pictures of family and friends, and even congratulate them on a new job. Online. We read books, we give product review and we even purchase stuff online. We pay our bills online. We chat online. We are so so much glued to the online world. That is why the next empowerment would come from letting people be online all the time. How?
By gifting a tablet. iPad Mini and Samsung Galaxy Note 8 to everyone! Yes, everyone of the 700 people at Mindfire.
It is totally ‘personal’. The tablet is for use by the people for things they love. Yes you can play. Yes you can watch movies. Yes you can do whatever you want with your bridge to the online world. The tablet is yours from the moment you open the box!
Are you still outside Mindfire hearing these news pieces?
Its high time you joined in.
If you are looking for an exciting and challenging career, contact us today. If you have a software project which you need assistance on, ask for our highly charged and self-motivated people, we will jump in to help!
Yesterday, one of my team members brought up an interesting topic of discussion. It was alarming alright but did help us learn a lesson better. Someone from the marketing team had posted an informative post (Ok… it was a soft sell but very soft one at that) in a social media forum which had not gotten off well with the group admins.
It was a reputed social media website with large communities of our interest. We had a well researched post on “Why should you outsource PHP development”. The group was a PHP developer group so we did not actually want to sell anything there but wanted to share something which developers would find informative. And in the process, if someone needed assistance, we would be ready to help him out. There was another thought process behind sharing the post there – we wanted to facilitate a discussion between people who could share constructively to what has been mentioned in the post, add on to it and get the conversation going.
We took care of the wordings in the heading, wording in the body of the post. Also focused on getting an image in the post and things which would look nice and easy to read. However, somehow the post we did, did seem like a soft sell, even if it were in a very subdued tone.
Result – The team member got a note from the admin, not a very pleasant one at that. And we quickly drafted an apology and removed the post.
What went wrong? What could we have done better? We analyzed that as well. Here is what we are planning to do now.
Place Intent before ability. And ability before capability.
This is what will connect with clients.
Competition is good. Fierce competition is even better. But when the pie itself dwindles, you are left wondering how to tackle your own hunger, your own growth. That is when you look inwards and improvise. Businesses are doing this from the drawing boards once again when they are seeing plateauing top lines and reclining bottom lines – Thanks to the increasing operational expenses. This effort at the drawing board is reorganizing responsibilities and control within the enterprise.
As more and more focus goes into sales and marketing, the CMO suddenly has a larger budget to spend. This in turn does change quite a lot of things. First, more and more marketing automation tools spring to action. Suddenly there is a surge in the number of tools and products which lets you market more conveniently and helps you reach out to a greater and much larger customer base easily. Think of tools like MailChimp etc. That is email Automation. Think of PR – there is PRWeb – that is Press Release Automation. Think of Buffer App, that is Social Media Automation. Think of Web Analytics – There is Woopra. Think of Log file analysis – There is log File Analyzer. Think of Landing pages – There are sites like Wix and Unbounce. Think of content creation – there are numerous tools which create and curate content – Content automation tools. Think of this. Think of that. Everything revolves around automating each area of marketing. Who uses these? Marketers.
The second set of tools and software products which are on the rise are Marketing Analytics tools. Tools which help analyze the heavy volume of data churned out by Social media channels, tools which help to aggregate brand sentiment across target consumer groups and tools which analyze the information and present it in a very lucid manner using attractive dashboards, rich colors and which are easy to use are increasing. Who uses these? Marketers again.
Not just tools, marketers are looking at putting technology at work by creation of social media apps, mobile apps and the like to increase participation by creating something which goes viral. That is a lot of creativity but that also is a lot of software development and a lot of developers pouring their heads together and creating apps, tool, products. Who hires them and who has a control on these set of people? Who decides the IT budgets now – The Chief Marketers in any organisation. Of the hundreds if not thousands of new communities being created everyday, the ones which are buzzing the most these days are on Marketing. Just another fact which subtly indicates that Marketers are buzzing with action and with control of the budget.
What does it mean for businesses?
With outbound marketing losing focus slowly as push-marketing is termed as too ‘pushy’, marketing functions are abuzz with creating something new which increases the brand positioning, engagement and recall. This is the right time for you to keep aside a fixed portion of your annual IT budget for use by Marketing. As the investment into that is going to help you reach the next set of customers.
What does it mean for IT Companies?
9 out of 10 businesses worldwide, on an average, would be increasing their marketing efforts in this year and would increase their efforts even more in the subsequent years to come. In such a scenario, the marketing spend and the marketing IT spend of businesses will keep on increasing as well. If you are in the business of software development, then it surely would mean a lot if you have expertise and experience in developing marketing apps for increasing reach, ease of use and greater measuring power. After all, it is the CMO which will start to dictate the IT budgets going forward and this change has already begun. And hence you would work more on the skills which are needed in the marketing side of it to be able to a good job for businesses.
What does this mean? What skills are needed? Everything – Web, mobile, databases, client server, plugins, desktop apps, online apps and so on. You have to be an expert in some or all of these areas to be able to meet the
What do you think? Does it make sense to hand over the reigns for deciding the IT budget of your organisation to your CMO? Would you do it???
In 2013, DDM IT Quiz has just become bigger and more grand. This annual event hosted by Mindfire Solutions attracts top quizzing talent from all premier educational institutes who battle their wits in the deadly fight of brains.
A brief background:
The quiz is hosted annually by Mindfire Solutions in the memory of a Mindfirean, Debasish Dash, who passed away in a tragic road accident couple of years ago. With students from various colleges of the country participating in the event last year and the year before, this year sounds more promising and much much more challenging with registrations pouring in from IITs, NITs, Top Tier B-Schools and many more premier educational institutes in the country.
Venue: Hotel Pal Heights, Bhubaneswar
Timings: 9 AM. The event is expected to end around 2 PM
Participants: Students from Engineering and MBA colleges. Each team will comprise of 2 people. Registration is free. Register here.
Prize Money: Winner: Rs.50, 000 | First Runner-up: Rs.30, 000 | Second Runner-up: Rs.20, 000
Lots of exciting audience prizes like iPods, Watches etc to be won as well.
Association Partners: Quizzing Partner- Greycaps | Printing Media Partner – Times Of India | Hospitality Partner- Hotel Pal Heights
Ruby on Rails is known for its agility, simplistic framework, loaded module library which ensures developers spend more time on the business logic rather than on the implementation of syntax. Presenting an infographic for you which summarizes the growth of Ruby on Rails usage throughout the world.