Back to the drawing board

A year has gone by and we are almost ready for 2014. This is a time most of us normally reflect on what we did this year, what our learnings are and how we could do better in the coming year. This is a time of the year to lay out audacious plans, some of which … More Back to the drawing board

After Facebook and Twitter – Now Pinterest? And Instagram!

While we were thinking about Twitter and Facebook and the recent acquisition of Instagram by Facebook, we hardly noticed another major shuffle which started happening with the social media.  Facebook had always been word heavy and slowly we have all developed a facebook etiquette without anyone ever asking us to. Interest in other people’s lives, interest in … More After Facebook and Twitter – Now Pinterest? And Instagram!

Wrong Choice of Technology can skew chances of Project Success

The title would itself would have hinted you what I am going to share in this post. It is critical to understand that someone has to understand what is being done for what is wished for. If neither the client nor the vendor is sure on what needs to be achieved, it can well mean … More Wrong Choice of Technology can skew chances of Project Success

What is the right time to stop thinking and start doing?

We have people who we call are perfectionists. Who believe that when they get ready to execute, everything needs to be as per the plan, everything needs to be in place, all documents, all facts, all case studies from world over and all meticulous details of calculations at a very minute level. Then only they overcome fears of their precious something going wrong and they step in. … More What is the right time to stop thinking and start doing?

Are Mid-Sized Companies immune to Branding Because they are ubiquitous?

Seriously, Can Mid Sized Companies be really immune to Branding? If I ask you about Fortune 500 companies, you may not remember them all but they are limited to only 500! And needless to say they are big brands and they have a shine about their name, their locations, their posh offices, their lush gardens … More Are Mid-Sized Companies immune to Branding Because they are ubiquitous?